Each seat declares supported OpenRTB version, formats, timeout, request limit, notices, billing and creative requirements.
Buyers
Buy through controlled demand paths, not blind traffic.
The buyer page maps budgets, endpoints, KPIs, creative constraints and account safety limits to seats and routing rules.
Demand Control
What buyers get from TradeMesh.
Buyers need more than traffic access. They need explainable, constrained and reviewable buying conditions.
Configure allowlists, blocklists and small-budget tests by category, geography, device, source, creative review and account risk.
Attribute no-bid, timeout, creative rejection, floor, policy, endpoint health and wins or losses to actionable reasons.
Buyer Journey
From endpoint to accountable spend.
Buyer onboarding is designed around budget safety, traffic quality and explainable transactions.
Declare daily budget, target KPI, category, endpoint, timeout, request limit and creative boundaries.
Create seat capability, billing profile, notice configuration, creative policy and routing rules.
Validate bid, no-bid, notices, postbacks, account safety and reconciliation terms.
Tune routing and budget using loss attribution, supply quality, margin and conversion feedback.
Buyer Efficiency
Use supply-side decisions to reduce blind spend.
Inspired by OpenX and PubMatic narratives around CPA, ROAS and reach efficiency, TradeMesh ties buyer efficiency to routing and loss reasons.
Control eligible supply by quality, authorization, privacy, geography, device and format.
Turn no-bids, timeouts, creative rejections, floor misses and missing notices into optimization signals.
Preferred deals, PMPs and budget caps share one seat policy.
Every spend outcome traces back to request, response, notice and ledger.
Buyer Case Studies
Put performance, brand and transaction safety on one path.
These scenarios explain how buyers use TradeMesh for a more explainable buying environment.
- Challenge
- A DSP sees spend volatility but cannot separate supply quality, floor, timeout and creative-policy impact.
- TradeMesh approach
- Attach each exclusion, timeout and no-bid to route evaluation so buyers can tune seat policy by cause.
- Challenge
- A brand buyer needs quality supply and transparent paths while preserving privacy, creative and notice evidence.
- TradeMesh approach
- Build reviewable transaction packages with allowlists, creative policy, supply-chain authorization and ledger evidence.
Buying Scenarios
Buyers need explainable buying conditions, not just traffic access.
Different budget goals need different routing policy, creative limits, postback fields and loss diagnostics.
Control eligible supply by category, geography, device, supply chain and landing-page rules.
Build transaction boundaries around authorization, creative review, sensitive categories and complaints.
Put deals, floors, seat capability, priority and billing terms in one routing explanation.
Protect budget efficiency with frequency control, postbacks, privacy status and loss attribution.
Buyer Dashboards
Break buying questions into optimizable signals.
Buyers need to know why budget spent, why it did not spend, and why auctions were won or lost.
By seat, endpoint and inventory
Floor, competition and response quality
Win, impression, click and postback
Budget, creative and buying boundaries